The digital marketing planner : your step-by-step guide

Select an Action

Title:

The digital marketing planner : your step-by-step guide

Author:

Hanlon, Annmarie, author.

ISBN:

9781529742794

9781529742787

Personal Author:

Hanlon, Annmarie, author.

Physical Description:

154 pages : illustrations (some color) ; 22 cm

Contents:

Introduction -- The 8 steps in creating a digital marketing plan -- Step 1. Assess the background -- Step 2. Analyse the audience -- Step 3. Create a digital marketing strategy -- Step 4. Construct the objectives -- Step 5. Justify the resources -- Step 6. Build the action plan -- Step 7. Evaluate the plan -- Step 8. Present the plan -- Checklist -- References -- Scribble space.

Subject Term:

Internet marketing -- Handbooks, manuals, etc.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000099277	658.872 HAN	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you'll:

Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you've learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.