Microeconomics and behaviour
Title:
Microeconomics and behaviour
Author:
Frank, Robert H., author.
ISBN:
9781526847843
Personal Author:
Edition:
Third European edition.
Physical Description:
xxix, 649 pages : illustrations ; 27 cm
Contents:
Part 1: introduction – 1. Thinking like an economist – 2. Supply and demand – 3. Game theory -- Part 2: The theory of consumer behaviour – 4. Rational consumer choice – 5. Individual and market demand – 6. Applications of rational choice and demand theories – 7. Choice under uncertainty and the economics of information – 8. Explaining tastes: the importance of altruism and other non-egoistic behaviour – 9. Cognitive limitations and consumer behaviour -- Part 3 : the theory of the firm and market structure – 10. Production – 11. Costs – 12. Perfect competition – 13. Monopoly – 14. Imperfect competition -- Part 4: factor markets – 15. Labour – 16. Capital -- Part 5: externalities, public goods and welfare – 17. General equilibrium and market efficiency – 18. Externalities, property rights and the coase theorem – 19. Government.
Abstract:
"Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students.It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking.With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think like economists themselves, and to develop a lasting interest in the discipline."--Publisher's description.
Added Author: