Idea stormers : how to lead and inspire creative breakthroughs

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Title:

Author:

Mattimore, Bryan W.

ISBN:

9781118134276

Personal Author:

Mattimore, Bryan W.

Edition:

1st ed.

Publication Information:

Physical Description:

x, 244 pages ; 24 cm

Contents:

A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation toolkit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.

Abstract:

Explains how to enhance creativity in a business setting, presents various idea-generating techniques, and lays out a framework for getting creative results from a group.

Subject Term:

Creative ability in business.

Leadership.

Creative ability in business. (OCoLC)fst00882438

Leadership. (OCoLC)fst00994701

Ledarskap.

Kreativitet i arbetslivet.

Copies:

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Summary

How to solve critical business challenges by generating more and better ideas

Every organization needs a steady supply of fresh, relevant ideas, but managers can't just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options'not to mention true breakthroughs'for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.

Identifies Mattimore's top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own
Tells real stories of ideation at work in Mattimore's consulting business, including how Ben & Jerry's named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more
Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales

With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.