1. The strategic management process -- Part I. Strategic leadership and direction. 2. Strategic direction -- 3. Corporate governance and strategy -- 4. External environmental analysis -- 5. Internal environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic strategies -- 7. Strategy formulation: grand and functional strategies -- 8. The Business Model Canvas : a strategic management tool -- 9. Aligning strategy with industry life cycle -- 10. Strategic analysis and choice -- Part III. Strategy implementation. 11. Strategy implementation and change management -- 12. The drivers of strategy implementation -- 13. The structural drivers and instruments for strategy implementation -- 14. Continuous improvement through strategic control and evaluation -- Part IV. Contemporary strategic applications. 15. Strategic management concepts in the global marketplace (and a special mention to strategy in Africa).