Cover image for MKTG.
Title:
MKTG.
Author:
Lamb
ISBN:
9780357929216
Edition:
14th edition
Publication Information:
[S.l.] : CENGAGE LEARNING CUSTOM P, 2024.
Physical Description:
403 pages
Contents:
Part 1: The world of Marketing--Part 2: Analyzing market opportunities--Part 3 Product Decisions--Part 4 Distributions--Part 5 Promotion and communication strategies--Part 6 Pricing Decision
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