Business research methods

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Title:

Author:

Bell, Emma, 1968- author.

ISBN:

9780198869443

Personal Author:

Bell, Emma, 1968- author.

Edition:

Sixth edition.

Physical Description:

xl, 647 pages : color illustrations ; 27 cm

General Note:

"Third edition 2011, fourth edition 2015, fifth edition 2019"--Title page verso.

Contents:

Part one: Research methods -- Part two: Quantitative research -- Part three: Qulitative research -- Part four: Mixed methods research.

Abstract:

Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.

Subject Term:

Business -- Research -- Methodology.

Added Author:

Bryman, Alan,

Harley, Bill,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000099831	658.072 BEL	1	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000099844	658.072 BEL	2	Searching... Unknown

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Summary

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. 'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For studentsVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryFor lecturersPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questions Figures from the text