Introducing strategy -- Working with strategy -- Part I. The strategic position -- Introduction to Part I -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities analysis -- Purpose and stakeholders -- Culture and strategy -- Commentary on Part I The strategy lenses -- Part II. Strategic choices -- Introduction to Part II -- Business strategy and models -- Corporate strategy -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- Commentary on Part II Strategic choices -- Part III. Strategy in action -- Introduction to Part III -- Evaluating strategies -- Strategy development processes Implementing strategy -- Leadership and strategic change -- The practice of strategy Commentary on Part III Strategy in action -- Case studies.