Title:
The graphic design reference & specification book
Author:
Evans, Poppy, 1949- author.
ISBN:
9781592538515
Personal Author:
Physical Description:
320 pages : illustrations (some color) ; 20 cm
General Note:
"Everything graphic designers need to know every day"--Cover.
Original edition published as: Forms, folds, and sizes. ©2004.
Contents:
Measurement conversion charts -- Copyright and trademark standards -- Proofreading and copywriting -- Imaging and color -- Type -- Grid design basics -- Paper -- Bindings and folds -- Envelopes and folders -- Packaging styles -- Postal standards -- Bar code standards -- Printing and finishing -- Greening graphic design -- User experience and interface design -- Standard forms and contracts.
Abstract:
"The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer."--Amazon.com.
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