Creating a brand identity : a guide for designers
Title:
Creating a brand identity : a guide for designers
Author:
Slade, Catharine, author.
ISBN:
9781780675626
Personal Author:
Physical Description:
160 pages : illustrations (chiefly colour) ; 23 cm
Contents:
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.
Abstract:
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
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