Visual research : an introduction to research methods in graphic design

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Title:

Author:

Bestley, Russell, author.

ISBN:

9781350160569

Personal Author:

Bestley, Russell, author.

Edition:

4th edition.

Physical Description:

250 pages : illustrations (some color) ; 27 cm

Contents:

A manifesto for higher learning in design -- Why research? -- Problematizing design -- Design research -- Critical thinking and critical reflection -- Terms of reference -- The design cycle -- Thinking differently -- Design and education -- Analysis to synthesis -- Case study 01: delugional games -- Case study 02: Blackdora: a type hybrid -- Design literacy -- Invisible systems -- Visual meaning -- Reading a text -- Principles of Gestalt -- Case study 03: visual grammar -- Analysis and proposition -- Research and design -- Defining the project -- The research context -- The research question -- The research methodology -- Safety in numbers -- Claim and evidence -- Evaluating the design of objects -- Case study 04: emotionally vague -- Case study 05: message as flux -- Case study 06: memorial.

Abstract:

"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"-- Provided by publisher.

Subject Term:

Graphic arts -- Research.

Design -- Research.

Added Author:

McNeil, Paul (Graphic designer),

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:REC-BOOK	000115831	741.6072 BES	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000149183	741.6072 BES	1	Searching... Unknown
Searching... 1:VGDBN	1:REC-BOOK	000143226	741.6072 BES	1	Searching... Unknown
Searching... 1:VGPTA	1:PRES-BOOK	000187750	741.6072 BES	1	Searching... Unknown

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Summary

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.

With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.