Title:
New tourism ventures : an entrepreneurial and managerial approach
Author:
Tassiopoulos, Dimitri.
ISBN:
9780702178047
Edition:
2nd ed.
Publication Information:
Cape Town, South Africa : Juta, ©2011.
Physical Description:
xxxi, 464 pages : illustrations ; 25 cm
Contents:
Entrepreneurship and tourism economy -- Entrepreneurial environments, processes and types -- Family ventures: opportunities, challenges and succession -- Creativity and innovation -- Evaluating the opportunity -- Intrapreneurship in the venue -- Purchasing a venture -- Franchising -- Understanding the business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan -- Compiling the business plan: organisational and management plan -- Compiling the business plan: operations plan -- Compiling the business plan: service excellence plan -- Getting started -- People and teams -- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast -- Case study: George A. Cohon-McDonald's Canada -- Case study: Kingtree Wines and Kingtree Lodge -- Case study: Dyer Island cruises.
Abstract:
Small and medium tourism enterprises (SMTEs) dominate the global tourism industry and form the backbone for the delivery of tourism offerings. These enterprises include hotels, bed-and-breakfast accommodation, travel agencies, restuarants, theme parks, events companies, resort, tourist guides and tour operators, to mention a few.
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