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Digital advertising
Title:
Digital advertising
Author:
Gowpall, Yathika.
ISBN:
9781998963560
Personal Author:
Gowpall, Yathika.
Physical Description:
x, 218 pages : illustrations ; 24 cm
Contents:
Introduction to digital advertising -- Fundamentals of digital advertising -- Digital advertising platforms -- Creating effective digital ad campaigns -- Advertising formats and creative strategies -- Digital marketing campaign performance and analytics -- Ethical and legal considerations in digital advertising -- Emerging trends in digital advertising.
Abstract:
"The book starts with the introduction to digital advertising and the fundamentals. The book then moves on digital advertising platforms and creating effective digital advertising campaigns. The proceeding chapters zones into the specifics of digital advertising by looking at the following aspects: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and Analytics in Digital Advertising as well as Ethical and Legal Considerations in Digital Advertising" -- Provided by Publisher.
Personal Subject:
Digital-Marketing.
Subject Term:
Internet marketing.

Internet advertising.

Digital media.

Advertising.
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