Pt. I. Introduction. The evolution of management theory -- Coca-Cola's history of over 100 years in Africa--Why managers need to study the history of management theory--The classical approach to management--Scientific management--Bureaucratic management--Administrative (or process) management--The behavioural approach--Human relations movement--Human needs and motivation--Quantitative management theory--The quality movement--The Deming approach to quality management--Total quality management--In search of excellence