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Title:
Marketing [because everyone is a marketer]
Author:
Hunt, C. Shane VerfasserIn.
ISBN:
9781266269189
Personal Author:
Edition:
Fourth edition, international student edition.
Physical Description:
xxxvii, 616 Seiten Illustrationen, Diagramme
General Note:
Includes bibliographical references and index.
Abstract:
"This main goal of this book is to build the best-possible principles of marketing product-one that captures the importance of marketing in a way that is relevant and adaptable to today's business students"