Title:
Qualitative research methods for business students : a global approach
Author:
Omeihe, Kingsley Obi, author.
ISBN:
9781529601732
9781529601725
Personal Author:
Physical Description:
xvii, 275 pages : illustrations (chiefly color) ; 23 cm
Contents:
The Nature of Qualitative Research -- Identifying the Research Topic -- The Literature Review Process -- Research Philosophical Perspectives and Approaches -- Ethics in Qualitative Research -- Negotiating Access to Research Sites and Participants – Sampling -- Qualitative Data Collection Part I -- Qualitative Data Collection Part II -- Qualitative Data Analysis -- Evaluation of Qualitative Research -- Writing Good Qualitative Research Proposals and the Dissertation Process.
Abstract:
"Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton."-- Publisher's description.
Added Author: