Marketing management : a strategic planning approach
Title:
Marketing management : a strategic planning approach
Author:
Buell, Victor P.
ISBN:
9780070088658
Personal Author:
Publication Information:
New York : McGraw-Hill, ©1984.
Physical Description:
xxi, 682 pages : illustrations ; 25 cm.
Series:
McGraw-Hill series in marketing
McGraw-Hill series in marketing.
General Note:
Includes indexes.