Summary

Discover the secrets of powerful marketers and underdogs, long-time success stories and up-and-comers, and cultural icons and graphics that have flown out of the blue into a consumer demand frenzy. Inside "The Perfect Package you'll find an inspirational collection of identity, packaging, advertising, broadcast, Web, and publication design. Top designers from around the world discuss their process in creating these images which are coveted, collected, and often purchased for the sake of the design itself.