Building findable websites : web standards, SEO, and beyond

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Title:

Building findable websites : web standards, SEO, and beyond

Author:

Walter, Aarron.

ISBN:

9780321526281

Personal Author:

Walter, Aarron.

Publication Information:

Berkeley, CA : New Riders, c2008.

Physical Description:

xiv, 249 p. : ill. ; 24 cm.

Series:

Voices that matter

Voices that matter.

General Note:

Includes index.

Contents:

Introducing findability -- Markup strategies -- Server-side strategies -- Creating content that drives traffic -- Building a findable blog -- Adding search to your site -- Preventing findability roadblocks -- Bring traffic back with a mailing list -- Putting findability into practice.

Abstract:

Provides information on building websites that reach their target audience.

Subject Term:

Web sites -- Design.

Web site development.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2008297871.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCPMB	1:GEN-BOOK	000094739	006.7 WAL	1	Searching... Unknown

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Summary

This is not another SEO book written for marketing professionals.nbsp; Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.