Fashion design

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Title:

Fashion design

Author:

Bye, Elizabeth.

ISBN:

9781847882677

9781847882660

Personal Author:

Bye, Elizabeth.

Edition:

English ed.

Publication Information:

Oxford ; New York : Berg, 2010.

Physical Description:

xii, 180 pages : illustrations ; 25 cm.

Series:

Understanding fashion series,

Understanding fashion series.

Contents:

1. History of couture. The originators -- The changing role of couture -- The moderns -- The next generation -- Prêt-à-porter -- Democracy of fashion -- 2. How apparel is developed. Trend forecasting -- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept -- Sample development -- Textile and color approval -- Preproduction -- 3. Designer practices. Vendor -- Private-label retailer -- Brand-label business -- Freelance designer -- Designer as manufacturer -- Custom designer -- Artisan -- Costume designer -- Consumer as designer: mass customization -- Supporting the designer -- The global designer -- 4. How apparel is marketed. Traditional approaches -- Current approaches -- Entertainment factor -- Brand protection -- 5. Contemporary designers. The innovators -- Editorial voices -- The altruists -- The emerging -- Designers behind the brands -- Beyond apparel -- 6. Global fashion centers. Asia -- North America -- Europe -- South America -- Australia -- Africa -- Additional fashion cities -- 7. A look to the future. Technology -- Sustainability -- Maintaining craft traditions -- Improved fit -- Luxury design.

Abstract:

This text introduces students to the central concepts of fashion design. This book considers the significant cultural, economic, and ethical issues that designers must balance to be effective in the global fashion industry. It also looks at the history of fashion design.

Subject Term:

Fashion design.

Fashion design. (OCoLC)fst01200123

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000145188	746.92 BYE	1	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000012416	746.92 BYE	1	Searching... Unknown
Searching... 1:VGPTA	1:REC-BOOK	000148442	746.92 BYE	1	Searching... Unknown

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Summary

This text is designed to introduce undergraduate students to the central concepts of fashion design. Whereas fashion design is often considered entirely frivolous, this book considers the significant cultural, economic, and ethical issues that designers must balance to be effective in the global fashion industry. After looking at the history of fashion design, the book provides an overview of the conceptual process involved in developing a fashion line and bringing garments to the market. It looks at the impact of individual consumer characteristics as well as aesthetic, cultural, and economic influences on design.

The book addresses a key topic in the new 'Understanding Fashion' series. The contextual analysis of fashion design alongside critical cultural, economic, and ethical concerns sets this book apart from other texts on the same topic. Designed to aid teaching and learning, each chapter includes key words, summaries, case studies and discussion questions. Using this book as a guide students will develop an understanding of fashion design that challenges stereotypes and encourages them to think creatively about issues and ideas that motivate them.