Title:
 Research methods for business students
Author:
 Saunders, M. N. K.
ISBN:
 9781292016627
9781292016641
Personal Author:
 
Edition:
 Seventh edition.
Physical Description:
 pages cm
General Note:
 Revised edition of Research methods for business students, 2012.
Contents:
 Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Abstract:
 This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
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