Buy ology : how everything we believe about why we buy is wrong

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Title:

Author:

Lindström, Martin, 1970-

ISBN:

9780385523882

9781847940131

Personal Author:

Lindström, Martin, 1970-

Edition:

[Pbk. ed.].

Publication Information:

London : RH Business Books, 2009.

Physical Description:

xi, 240 pages ; 22 cm

General Note:

Originally published : New York : Doubleday; London : Random House Business Books, 2008.

Abstract:

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers.

Subject Term:

Neuromarketing.

Consumer behavior.

Shopping -- Psychological aspects.

Marketing -- Psychological aspects.

Consumer behavior. (OCoLC)fst00876238

Marketing -- Psychological aspects. (OCoLC)fst01010241

Neuromarketing. (OCoLC)fst01743426

Shopping -- Psychological aspects. (OCoLC)fst01116894

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Summary

Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly everything companies think they know about why we buy is completely wrong. In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of The Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, American Idol, and Tiffany. A fascinating tour into the mind of today's consumer, Lindstrom's revelations about what drives the choices we make will captivate anyone who's been seduced--or turned off--by marketers relentless efforts to win our loyalty, our money, and our minds.