Title:
Exploring the elements of design
Author:
Evans, Poppy, 1949-
ISBN:
9781418038557
9781439043684
Personal Author:
Edition:
2nd ed.
Publication Information:
Clifton Park, NY : Thomson/Delmar Learning, ©2008.
Physical Description:
xiii, 289 pages : illustrations (chiefly color) ; 26 cm
General Note:
Includes index.
Contents:
Defining the language of design -- Typography in design -- Imagery in design -- Color and design -- Managing effective design -- Research and visual communication -- Media for communication artists -- From student to professional.
Abstract:
This volume presents the latest in graphic design concepts side-by-side with some of the best contemporary design work. This richly illustrated book offers explanations of the fundamental principles, examples of professional work, and diagrams that show how these principles operate in successful design solutions. Coverage begins with primary design elements, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The authors include material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect current media design trends.
Added Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip0714/2007012902.html