Title:
Exploring package design
Author:
Groth, Chuck.
ISBN:
9781401872175
9781401899189
Personal Author:
Publication Information:
Clifton Park, NY : Thomson Delmar Learning, ©2006.
Physical Description:
xvii, 207 pages, 32 pages of plates : illustrations (some color) ; 25 cm
Contents:
What is packaging? -- Understanding board tools and techniques -- Communicating across multiple surfaces -- Creating convincing mock-ups -- Reproducing special processes in the design studio -- An introduction to packaging templates -- Point-of-purchase displays -- Marketing yourself as a package designer -- Putting it all together.
Abstract:
"Exploring Package Design examines the complete process for creating high-impact packaging - from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals."--Jacket.