Doing business digitally : eight steps to online success
Title:
Doing business digitally : eight steps to online success
Author:
Parkin, Godfrey.
ISBN:
9781770220218
Personal Author:
Publication Information:
Cape Town : Zebra Press, 2008.
Physical Description:
266 pages : illustrations ; 21 cm
Contents:
Online in context -- New marketing -- The elements of emarketing -- Your emarketing strategy -- Best and worst practices -- New consumers and web 2.0 -- Website design -- Search engine marketing -- Online advertising -- Email marketing -- The future of marketing -- Appendix. Building an effective online business : a step-by-step guide -- Glossary -- Information sources.
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