Successful event management : a practical handbook

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Title:

Author:

Shone, Anton.

ISBN:

9781408075999

Personal Author:

Shone, Anton.

Edition:

4th ed.

Publication Information:

Physical Description:

xviii, 333 pages : illustrations (some color) ; 25 cm

General Note:

Previous edition: 2010.

Includes Internet access.

Contents:

1. The events business. An introduction to events ; The market demand for events ; The events business : supply and suppliers ; Social, economic, political and development implications -- 2. Managing events. Making a start and planning the event ; Financial management and the budget ; Event logistics and supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project management and set up issues ; The organization manager and the team : during the event ; Close-down, evaluation and legacies.

Abstract:

This work is a guide to organizing major events such as festivals, parties, concerts, weddings, and conferences. It includes photocopiable forms that will help readers to plan and budget, and case studies and websites to learn from.

Subject Term:

Special events -- Management.

Added Author:

Parry, Bryn, 1961-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000188098	394.206 SHO	2	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000188099	394.206 SHO	3	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000188100	394.206 SHO	4	Searching... Unknown

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Summary

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more.