Advertising outdoors : watch this space!

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Title:

Author:

Bernstein, David, 1928-

ISBN:

9780714836355

Personal Author:

Bernstein, David, 1928-

Publication Information:

London : Phaidon, 1997.

Physical Description:

240 pages : color illustrations ; 30 cm

General Note:

Includes index.

Contents:

Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.

Abstract:

Bernstein focuses on the history and development of outdoor advertising, looking at the rise of 'commerical art', the growth of advertising as a discipline and an industry, and the role that it plays in modern life.

Subject Term:

Advertising, Outdoor -- History -- Pictorial works.

Advertising, Outdoor -- Pictorial works.

Posters -- History -- Pictorial works.

Posters -- Pictorial works.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000007690	741.6 BER	1	Searching... Unknown

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Summary

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.

This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.