Advertising, promotion and other aspects of integrated marketing communications

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020377145	658.8 S556.I 2006	1	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000085164	659.1 SHI	2	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000019317	659.1 SHI	3	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000003093	658.82 SHI	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000004590	658.82 SHI	2	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000004803	658.82 SHI	3	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000022944	659.1 SHI	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000020059	659.1 SHI	1	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000041293	658.8 SHI	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000060690	659.1 SHI	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051951	658.82 SHI	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000052653	658.82 SHI	2	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051759	658.82 SHI	3	Searching... Unknown
Searching... 1:VCWF	1:GEN-BOOK	000029326	658.802 SHI	1	Searching... Unknown
Searching... 1:VCWF	1:GEN-BOOK	000029323	658.802 SHI	2	Searching... Unknown
Searching... 1:VCWF	1:GEN-BOOK	000029325	658.802 SHI	3	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000114463	658.8 SHI	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000145505	658.8 SHI	2	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000035070	659.1 SHI	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000039839	659.1 SHI	2	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000035069	659.1 SHI	3	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000039837	659.1 SHI	4	Searching... Unknown

Bound With These Titles

On Order

Summary

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.