Title:
The art of persuasive communication : a process
Author:
De Wet, Johann C.
ISBN:
9780702177774
Personal Author:
Edition:
3rd ed.
Publication Information:
Claremont [South Africa] : Juta, 2010.
Physical Description:
x, 233 pages ; 22 cm
Contents:
Communication and persuasion: A democratic setting -- Persuasive communication: The historical context -- Broad starting points of interpersonal persuasion -- Theories of interpersonal persuasion -- Persuasion, the mass media and public opinion -- Perspectives on propaganda -- Persuasive language and politics -- The performance dimensions of persuasion in politics: Selected aspects -- Persuasion and political negotiation -- Rhetorical discourses of South African statesmen.
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