Title:
Geschichte des Plakates = Histoire de l'affiche = History of the poster
Author:
Müller-Brockmann, Josef, 1914-1996.
ISBN:
9780714844039
Personal Author:
Publication Information:
London ; New York : Phaidon Press, 2004.
Physical Description:
244 pages : illustrations (some color) ; 25 cm
General Note:
German, French, and English.
Originally published: Zürich : ABC-Verlag, 1971.
Contents:
The character and function of the poster -- The laws of poster-designing -- The early history of the poster -- The illustrative poster -- The objective-information poster -- The constructive poster -- The experimental poster -- The series poster -- Present trends -- Future aspects -- List of artists.
Abstract:
"Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters. The selection concentrates on those examples which, by the conception of their design, have influenced the stylistic development of the poster."--Jacket.
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