Title:
Visual research : an introduction to research methods in graphic design
Author:
Noble, Ian, author.
ISBN:
9781474232906
9781474232913
Personal Author:
Edition:
Third edition.
Physical Description:
226 pages ; 27 cm.
Series:
Required reading range. Course reader
Required reading range. Course reader.
Contents:
How and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises -- Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises -- Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts , Structuralism and Semiotics; Case Study; Design exercises -- Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises -- Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises -- Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises -- Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises -- Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.
Abstract:
"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- Provided by publisher.
Added Author:
Electronic Access:
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