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1. 
Cover image for Graphic design school : the principles and practices of graphic design
Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
thinking ; Exploratory drawing ; Visualizing ideas ; Theories of image and text ; Audiences, markets, and
Available: Copies:
2. 
Cover image for Marketing communications : a brand narrative approach
Marketing communications : a brand narrative approach
by 
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
Available: Copies:
3. 
Cover image for Communicating science : professional, popular, literary
Communicating science : professional, popular, literary
by 
Russell, Nicholas J.
Format: 
Books
Publication Date 
2010
Excerpt: 
understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon
Available: Copies:
4. 
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
audiences, and know through campaign research and evaluation, how the component parts of integrated brand
Available: Copies:
5. 
Cover image for McQuail's Mass communication theory
McQuail's Mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and
Available: Copies:
6. 
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
research design and interpreting research data -- Research of advertising, mass-media audiences and mass
Available: Copies:
8. 
Cover image for Media studies : texts, production, and contexts
Media studies : texts, production, and contexts
Media studies : texts, production, and contexts
by 
Long, Paul, 1967-
Format: 
Books
Publication Date 
2009
Excerpt: 
in a global age -- Producing audiences: what do media do to people? -- Investigating audiences: what
Available: Copies:
9. 
Cover image for Entrepreneurial small business
Entrepreneurial small business
by 
Katz, Jerome A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store -- Business Plans: Seeing Audiences and Your
Available: Copies:
10. 
Cover image for Children, adolescents, and the media
Children, adolescents, and the media
by 
Strasburger, Victor C., 1949-
Format: 
Books
Publication Date 
2009
Excerpt: 
Introduction / Dorothy G. Singer -- Children and adolescents : unique audiences -- Advertising
Available: Copies:
11. 
Cover image for Audience-citizens : the media, public knowledge and interpretive practice
Audience-citizens : the media, public knowledge and interpretive practice
by 
Harindranath, Ramaswami, 1959-
Format: 
Books
Publication Date 
2009
Excerpt: 
Audience-citizens : the media, public knowledge and interpretive practice / Harindranath, Ramaswami
Available: Copies:
12. 
Cover image for Developmental editing : a handbook for freelancers, authors, and publishers
Developmental editing : a handbook for freelancers, authors, and publishers
by 
Norton, Scott.
Format: 
Books
Publication Date 
2009
Excerpt: 
authors with the concrete tools they need to reach their audiences."--BOOK JACKET.
Available: Copies:
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Branston, Gill.
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Nelmes, Jill, 1954-
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