1652 Results Found
000000000000IIE
1837.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy
1838.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
1839.
by
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
1840.
by
Masterman, Guy.
Format:
Books
Publication Date
2004
Excerpt:
strategy -- Organization and implementation -- Control -- Innovative communications -- Integrated marketing
1841.
by
Biko, Steve, 1946-1977.
Format:
Books
Publication Date
2004
Excerpt:
' -- American policy towards Azania -- Our strategy for liberation -- On death.
1842.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
. Argument in advertising -- How argument persuades -- Argument strategy -- Comparative argument
1843.
by
Turban, Efraim.
Format:
Books
Publication Date
2004
Excerpt:
-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal
1844.
by
Frenzel, Carroll W.
Format:
Books
Publication Date
2004
Excerpt:
's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt
by
Lewicki, Roy J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2003051035.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003051035.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003051035.html
Format:
Books
Publication Date
2004
Excerpt:
tactics of distributive bargaining -- Strategy and tactics of integrative negotiation -- Perception
1846.
by
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:
Books
Publication Date
2004
Excerpt:
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
1847.
by
Levy, Michael, 1950-
Format:
Electronic Resources
Publication Date
2004
Excerpt:
market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management
1848.
by
Schenkler, Irv.
Format:
Books
Publication Date
2004
Excerpt:
Plot your course : setting your media strategy -- Cast your line : developing proactive media
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