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229. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8
Available: Copies:
by 
Marais, Erika.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed
Available: Copies:
231. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
Available: Copies:
232. 
Cover image for Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2013
Excerpt: 
, consumers, and competitive -- Consumer behavior -- Individual and market demand -- Uncertainty and consumer
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by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumer behavior -- South Africa -- Durban.
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by 
Martin, Chuck, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
235. 
Cover image for Psychological testing and assessment : an introduction to tests and measurement
by 
Cohen, Ronald Jay.
Format: 
Books
Publication Date 
2013
Excerpt: 
Quantified And Measured -- Assumption 3: Test-Related Behavior Predicts Non-Test-Related Behavior
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by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Introduction to consumer behaviour / Joubert, Johan Pierre Retief, editor.
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237. 
Cover image for Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
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238. 
Cover image for The design of everyday things
by 
Norman, Donald A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the
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by 
Wells, Victoria.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of developments in consumer behaviour / Wells, Victoria.
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by 
Van Praet, Douglas.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior -- Psychological aspects.
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