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37.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

38.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

39.

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

De Canha, Justin D. C.

Format:

Manuscript

Publication Date

2015

Excerpt:

The feasibility of crisis management : a study of consumer perception and its impact on crisis

Available: Copies:

40.

Social media and best practice : the consumer-brand relationship

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Excerpt:

Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.

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41.

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Bester, Karle Marcell.

Format:

Manuscript

Publication Date

2015

Excerpt:

The art of online art marketing : consumer dynamics in online art purchasing : a South African

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42.

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

King, Tayla Ann.

Format:

Manuscript

Publication Date

2015

Excerpt:

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda / King

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43.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Schaffler, Vincent.

Format:

Manuscript

Publication Date

2015

Excerpt:

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /

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44.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

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45.

Focus groups : theory and practice

Stewart, David W.

Format:

Books

Publication Date

2015

Excerpt:

the Public Will Never See -- Impulsive Consumers, Shoplifters, and Focus Groups -- A Representative

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46.

CB : consumer behavior : student edition 6

Babin, Barry J.

Format:

Books

Publication Date

2015

Excerpt:

CB : consumer behavior : student edition 6 / Babin, Barry J.

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47.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Young adult consumers.

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48.

Conscious marketing : how to create an awesome business with a new approach to marketing

Tate, Carolyn, author.

Format:

Books

Publication Date

2015

Excerpt:

consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the

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