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133. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
134. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Hospitality business development / Hassanien, Ahmed.
Available: Copies:
135. 
Cover image for Strategic marketing : creating competitive advantage
by 
West, Douglas C.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategies -- Part D: How will we get there? -- 8. Product Innovation & Development Strategies -- 9
Available: Copies:
136. 
Cover image for Trade facilitation and regional cooperation in Asia
by 
Brooks, Douglas H.
Format: 
Books
Publication Date 
2010
Excerpt: 
skies and the implications for airport development strategy in Malaysia / Tham Siew Yean -- Transforming
Available: Copies:
137. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development
Available: Copies:
138. 
Cover image for Managing training and development in South Africa
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2009
Excerpt: 
Managing training and development in South Africa / Erasmus, Barney.
Available: Copies:
140. 
Cover image for Real time leadership development
by 
Yost, Paul R.
Format: 
Books
Publication Date 
2009
Excerpt: 
Real time leadership development / Yost, Paul R.
Available: Copies:
141. 
Cover image for The WTO, intellectual property, e-commerce, and the Internet
by 
Kariyawasam, Rohan, 1965-
Format: 
Books
Publication Date 
2009
Excerpt: 
-Country, Multi-Technology Analysis of the Determinants of IT Penetration / ICT and Development: East is East and
Available: Copies:
by 
Laljani, Narendra.
Format: 
Books
Publication Date 
2009
Excerpt: 
study unites the domains of strategy and leadership. It offers a new and insightful model of strategic
Available: Copies:
143. 
Cover image for Sourcing and supply chain management
by 
Handfield, Robert B.
Format: 
Books
Publication Date 
2009
Excerpt: 
: Strategic sourcing: Purchasing and category/commodity strategy development -- Supplier evaluation and
Available: Copies:
by 
Weed, Mike.
Format: 
Books
Publication Date 
2009
Excerpt: 
tourism products -- Provision strategies -- Sports tourism as a diversification strategy in Malta -- Urban
Available: Copies:
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