Alcohol affair : the influence of experiential marketing on purchase behaviour

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

An investigation of brand names as product names in the South African context

Leveraging customer service to build brand equity

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

Leveraging customer service to build brand equity

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project