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25.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

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26.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

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27.

Darkest at dawn

Feehan, Christine.

Format:

Books

Publication Date

2012

Excerpt:

, but what he's following now is the scent of a human. Her name is Colby Jansen, rancher and sole

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28.

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2012

Excerpt:

Brand name products -- Europe -- Management.

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29.

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Management.

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30.

International business

Rugman, Alan M.

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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31.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know

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32.

Connecting with South Africa : cultural communication and understanding

Berg, Astrid, 1950-

Format:

Books

Publication Date

2012

Excerpt:

? -- The baby's name was not understood : a case of failed and possibly successful mother

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33.

Cognitive psychology : applying the science of the mind

Robinson-Riegler, Gregory.

Format:

Books

Publication Date

2012

Excerpt:

-Making Expected Utility: A Normative Approach Prospect Theory: A Descriptive Approach References Name Index

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34.

Tearing down walls : the International Monetary Fund, 1990-1999

Boughton, James M.

Format:

Books

Publication Date

2012

Excerpt:

Successor States -- The Breakup of Yugoslavia -- The Major Remaining Nonmembers -- Appendix: Country Name

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35.

The persistence of Hollywood

Elsässer, T. (Thomas)

Format:

Books

Publication Date

2012

Excerpt:

theory and cultural studies -- The name for a pleasure that has no substitute: Vincente Minnelli -- All

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36.

Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Evaluation -- Blog -- Blog versus Website -- Attracting Readers -- Blog Name -- Blog Content -- Writing Blog

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