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1. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first
Available: Copies:
3. 
Cover image for Media promotion and marketing for broadcasting, cable, and the Internet
Media promotion and marketing for broadcasting, cable, and the Internet
by 
Eastman, Susan Tyler.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005027692.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Media promotion and marketing for broadcasting, cable, and the Internet / Eastman, Susan Tyler.
Available: Copies:
4. 
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
City promotion.
Available: Copies:
5. 
Cover image for Oxford handbook of public health practice
Oxford handbook of public health practice
by 
Pencheon, David.
Table of contents only http://www.loc.gov/catdir/toc/ecip0614/2006018375.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Health Promotion -- Handbooks.
Available: Copies:
6. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling
Available: Copies:
7. 
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
8. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
Available: Copies:
9. 
Cover image for Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
Available: Copies:
10. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Format: 
Books
Publication Date 
2005
Excerpt: 
good -- 3. Corporate cause promotions : increasing awareness and concern for social causes -- 4. Cause
Available: Copies:
11. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising, promotion, and new media / Stafford, Marla R., 1960-
Available: Copies:
12. 
Cover image for Advertising and promotion : communicating brands
Advertising and promotion : communicating brands
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising and promotion : communicating brands / Hackley, Christopher E.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Shimp, Terence A.
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Clow, Kenneth E.
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