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1. 
Cover image for Strategic management and organisational dynamics : the challenge of complexity
Strategic management and organisational dynamics : the challenge of complexity
by 
Stacey, Ralph D.
Format: 
Books
Publication Date 
2000
Excerpt: 
means by which we can gain understanding and knowledge of strategy in organisations."--BOOK JACKET.
Available: Copies:
3. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
4. 
Cover image for Value-based marketing : marketing strategies for corporate growth and shareholder value
Value-based marketing : marketing strategies for corporate growth and shareholder value
by 
Doyle, Peter, 1943-2003.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html
Format: 
Books
Publication Date 
2000
Excerpt: 
. Strategic position assessment -- Value-based marketing strategy -- pt. 3. Implementing high-value strategies
Available: Copies:
5. 
Cover image for Electronic commerce : a managerial perspective
Electronic commerce : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Electronic payment systems -- 9. EC strategy and implementation -- 10. Public policy : from legal issues to
Available: Copies:
7. 
Cover image for The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
by 
Hatton, Angela.
Format: 
Books
Publication Date 
2000 1996
Excerpt: 
strategy -- Planning for the 7Ps -- Effective communication -- Implementation and control.
Available: Copies:
8. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Online Marketing Strategy -- Online Selling -- Promoting Your Web Site -- Creating Customers for
Available: Copies:
9. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: 
Books
Publication Date 
2000
Excerpt: 
in today's competitive global marketplace by creating an effective, integrated strategy involving
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10. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Promotional strategy -- Distribution channels and global markets -- Managing small business operations
Available: Copies:
11. 
Cover image for Managing the guest experience in hospitality
Managing the guest experience in hospitality
by 
Ford, Robert C. (Robert Clayton), 1945-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1302/99049972-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/99049972-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1302/99049972-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Introduction -- Section 1: The hospitality service strategy -- The basics of wow!: the guest knows
Available: Copies:
12. 
Cover image for Rich dad's cashflow quadrant : rich dad's guide to financial freedom
Rich dad's cashflow quadrant : rich dad's guide to financial freedom
by 
Kiyosaki, Robert T., 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
Outlines a strategy for attaining wealth by looking for business opportunities and investing wisely
Available: Copies:
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