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1.

Cover image for Advertising

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Available: Copies:

2.

Cover image for Advertising and the mind of the consumer : what works, what doesn't and why

Advertising and the mind of the consumer : what works, what doesn't and why

by

Sutherland, Max.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Available: Copies:

3.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Available: Copies:

4.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Available: Copies:

5.

Cover image for Advertising principles : choice, challenge, change

Advertising principles : choice, challenge, change

by

Vanden Bergh, Bruce G.

Format:

Books

Publication Date

1999

Available: Copies:

6.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

by

Weinreich, Len.

Format:

Books

Publication Date

1999

Available: Copies:

7.

Cover image for Ad worlds : brands, media, audiences

Ad worlds : brands, media, audiences

by

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Available: Copies:

8.

Cover image for Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Available: Copies:

9.

Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"

Creative company : how St. Luke's became "the ad agency to end all ad agencies"

by

Law, Andy, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html

Format:

Books

Publication Date

1999

Available: Copies:

10.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Available: Copies:

11.

Cover image for Excellence in advertising : the IPA guide to best practice

Excellence in advertising : the IPA guide to best practice

by

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Available: Copies:

12.

Cover image for Advertising in South Africa

Advertising in South Africa

Advertising in South Africa

by

Brewer, Chris.

Format:

Books

Publication Date

1998

Available: Copies:

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Author

Belch, George E. (George Edward), 1951-

(11)

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(9)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(7)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(4)

Burnett, John, 1944-

(4)

Clow, Kenneth E.

(4)

Semenik, Richard J.

(4)

Wells, William, 1926-

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Engel, James F.

(3)

Felton, George, 1947-

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burtenshaw, Ken.

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

Egan, John, 1952- author.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jones, John Philip.

(2)

Kinnear, Thomas C., 1943-

(2)

Koekemoer, Ludi.

(2)

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Sinclair, Roger.

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

(2)

Aitchison, Jim.

(1)

Allen, Chris T., author.

(1)

Altstiel, Tom, author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art & Industry Biennial Trust.

(1)

Art Directors Club (New York, N.Y.)

(1)

Augustine, Dan, author.

(1)

Baptiste, Annie.

(1)

Barban, Arnold M.

(1)

Barenblatt, Mark.

(1)

Barry, Pete (Pete S.), author.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Berkman, Harold W.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Bovée, Courtland L.

(1)

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Brundage, Richard Wm.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Burton, Philip Ward, 1910-

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

(1)

Center for Advanced Media Studies.

(1)

Chernev, Alexander, author

(1)

Clark, Eric, 1937-

(1)

Cook, Gordon, 1948-

(1)

(1)

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Dunn, S. Watson (Samuel Watson), 1918-1997. Advertising.

(1)

(1)

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

Gallucci, Nicole.

(1)

(1)

Gilbreath, Bob.

(1)

Gilson, Christopher C.

(1)

Gowpall, Yathika.

(1)

Granite Pass (Firm)

(1)

(1)

Greenway, Jimmy, producer.

(1)

Grow, Jean, author.

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome.

(1)

Johnson, Axel Petrus, 1875-

(1)

Johnson, Michael, 1964-

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lewis, Herschell Gordon, 1926-2016.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Mandell, Maurice I.

(1)

Marshall, Caroline.

(1)

Media Association of South Africa.

(1)

Michael F. Weigold.

(1)

Mitchell, Nancy, 1950- author.

(1)

Monash University. Dept. of Marketing.

(1)

Moriarty, Sandra E. (Sandra Ernst), author.

(1)

Myers, Greg, 1954-

(1)

Nadeau, Michael, producer.

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas C., author.

(1)

O'Guinn, Thomas.

(1)

(1)

One Club for Art & Copy (New York, N.Y.)

(1)

PBS Distribution (Firm)

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

Patnaik, Sandeep.

(1)

(1)

Postl, Christian.

(1)

(1)

Pratkanis, Anthony R.

(1)

Pray, Doug, director.

(1)

Purvis, Scott C.

(1)

Qacha, Mamokhoebi Fidelis.

(1)

Reekie, W. Duncan.

(1)

Riddle, Carolyn.

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

(1)

Saunders, Dave, author

(1)

Sawyer, Robert.

(1)

Schaefer, David H.

(1)

Scheinbaum, Angeline Close, author.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

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(1)

Sephapo, Catherine Mpolokeng.

(1)

Seventh Art Releasing (Firm)

(1)

Sheehan, Kim Bartel.

(1)

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

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(36)

Communication in marketing.

(35)

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(33)

Advertising -- South Africa.

(17)

(15)

Branding (Marketing)

(13)

(13)

(12)

(11)

Advertising media planning.

(10)

Marketing -- Management.

(9)

Marketing -- South Africa.

(9)

(9)

Advertising campaigns.

(8)

Public relations.

(8)

Advertising copy.

(7)

Branding (Marketing) -- South Africa.

(7)

Commercial art.

(7)

Direct marketing.

(7)

Mass media -- South Africa.

(7)

(6)

Advertising -- Social aspects.

(5)

(5)

Advertising -- Handbooks, manuals, etc.

(4)

Handbooks and manuals.

(4)

(4)

Advertising -- Brand name products.

(3)

Advertising agencies.

(3)

Advertising media planning -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Technique.

(3)

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Art publicitaire.

(2)

Brand name products.

(2)

Business communication.

(2)

Communication en marketing.

(2)

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Internet advertising.

(2)

(2)

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

(2)

(1)

Advertising -- Costs.

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Advertising -- United States -- History.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Evaluation.

(1)

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(1)

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(1)

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(1)

Advertising in popular culture.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

Années soixante (Vingtième siècle)

(1)

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(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art -- United States.

(1)

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

(1)

(1)

Computer graphics.

(1)

Comunicación en la mercadotecnia.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

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(1)

Copy writers -- Handbooks, manuals, etc.

(1)

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Corporate image.

(1)

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Cross-cultural studies.

(1)

(1)

Créativité dans les affaires.

(1)

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(1)

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(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Digital storytelling.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

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Gebrauchsgraphik.

(1)

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(1)

(1)

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(1)

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(1)

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