Industrial marketing -- Case studies.

groups 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca

. Key features include: Case Studies which showcase how qualitative research has been instrumental in

chapter-ending case studies that give students the opportunity to reflect on and synthesize what they have

International business enterprises -- Case studies.

, Machine Learning and Artificial Intelligence. Including new international case studies and up

strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes

Qualitative research -- Case studies.

areas of application. This new edition has been comprehensively updated and includes case studies and

configuration and plans of the key subject areas, with plenty of definitions, worked examples, case studies and

Social responsibility of business -- Case studies.

Strategic planning -- Case studies.