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157.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

158.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

159.

Darkest at dawn

Feehan, Christine.

Format:

Books

Publication Date

2012

Excerpt:

, but what he's following now is the scent of a human. Her name is Colby Jansen, rancher and sole

Available: Copies:

160.

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Europe -- Management.

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161.

Brands & branding in South Africa 2012 : brands--the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

Available: Copies:

162.

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

Sadler, Eamonn.

Format:

Books

Publication Date

2012

Excerpt:

Advertising -- Brand name products -- South Africa.

Available: Copies:

163.

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Management.

Available: Copies:

164.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

Available: Copies:

165.

The new strategic brand management advanced insights and strategic thinking

Kapferer, Jean-Noël.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Management.

Available: Copies:

166.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know

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167.

The Sage handbook of qualitative research

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html

Format:

Books

Publication Date

2011

Excerpt:

justice research / In the name of human rights: I say (how) you (should) speak (before I listen) / Jazz

Available: Copies:

168.

Visual research : an introduction to research methodologies in graphic design

Noble, Ian, 1960-2013.

E-book - Full text from Dawsonera

Format:

Books

Publication Date

2011 2005

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest

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