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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
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2. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements
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by 
Binnekade, C. S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
ownership of subsidiaries through buying or selling shares -- Changes resulting from the issue of additional
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4. 
Cover image for Metric pattern cutting for women's wear
by 
Aldrich, Winifred, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
software offered by CAD suppliers This best-selling textbook still remains the essential purchase for
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by 
Erdis, Cindy, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Chapter 6. Selling the right quantity at the right time -- Chapter 7. Selling at the right price
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by 
Grant, Terri, 1953-
Format: 
Books
Publication Date 
2015
Excerpt: 
electronic media -- Reporting on the job: evaluating your findings for clear decision making -- Selling your
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7. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
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8. 
Cover image for How business works : a graphic guide to business success.
Format: 
Books
Publication Date 
2015
Excerpt: 
How companies work. Business ownership -- Start-ups -- Buying and selling business -- Who's who
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9. 
Cover image for Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces
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10. 
Cover image for 101 ways to make learning active beyond the classroom
by 
Biech, Elaine.
Format: 
Books
Publication Date 
2015
Excerpt: 
facilitating training in any subject area among alternative settings. Based on the best-selling Active Training
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11. 
Cover image for Project management for supplier organizations : harmonising the project owner to supplier relationship
by 
Taggart, Adrian.
Format: 
Books
Publication Date 
2015
Excerpt: 
project environment -- Selling in a project environment -- Project planning for supplier organizations
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12. 
Cover image for Discover your true north
by 
George, Bill (William W.)
Format: 
Books
Publication Date 
2015
Excerpt: 
North is the best-selling leadership classic that enables you to become an authentic leader by
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