Consumer behaviour in tourism / Swarbrooke, John.

-- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

-- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research

-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

The lovemarks effect : winning in the consumer revolution / Roberts, Kevin, 1949-

Consumer behavior / Blackwell, Roger D.

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

Consumers -- Reseach.

Motivation research (Marketing)

-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and

Consumer satisfaction -- Evaluation.