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301. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
Available: Copies:
302. 
Cover image for Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
Laying the groundwork -- The marketing perspective -- Marketing planning -- Marketing research and
Available: Copies:
304. 
Cover image for Strategic sports event management : an international approach
by 
Masterman, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and
Available: Copies:
307. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to
Available: Copies:
308. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
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309. 
Cover image for Management : principles and practices for tomorrow's leaders
by 
Dessler, Gary, 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic
Available: Copies:
310. 
Cover image for Content-based second language teaching and learning : an interactive approach
by 
Haley, Marjorie Hall, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Planning for the standards-based classroom -- Evaluating and creating interactive and content
Available: Copies:
312. 
Cover image for Sport and leisure operations management
by 
McMahon-Beattie, Una.
Format: 
Books
Publication Date 
2004
Excerpt: 
-Beattie, and Liz Sharples -- -- Part 2: Design of Sport and Leisure Facilities -- Facilities planning / Bryn
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