A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Applied questions on auditing

Gripping GAAP : your guide to international financial reporting standards.

Media studies. Volume 4, Social (new) media and mediated communication today

The evolution of Old Spice in a new media environment

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features