The small business online marketing handbook : converting online conversations to offline sales /

-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing

ENVIRONMENT. 4: The environment of business -- 5: Ethics and corporate social responsibility -- 6: Planning

The strategist : be the leader your business needs / Montgomery, Cynthia.

Strategy, leadership & change : a practical guide for busy executives / Meyer, Terry.

Content strategy at work : real-world stories to strengthen every interactive project / Bloomstein

Business planning.

environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business

Business enterprises -- Computer network resources.

brand architecture -- 3.2.Brand-name strategy -- 3.3.Brand portfolio -- 3.4.Sub-branding -- 3.5.Brand

International business enterprises -- Management.

The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical