To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

True food : an exploratory study of organic consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal branding

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

Pina Pirata

The sensational senses exploring how café interior design influences sensory experience

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International