Developing a methodology for ludology

South African political parties, manifestos and branding : an explorative study

The employee influence on the brand equity of small service firms

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Beyond celebrity endorsement

The psychological influence of Instagram on young women

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneer

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa