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205. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
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206. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
207. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Public opinion.
Available: Copies:
208. 
Cover image for Ideas delivered.
Ideas delivered.
Ideas delivered.
by 
HKLM.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
209. 
Cover image for The social media marketing book
The social media marketing book
by 
Zarrella, Dan.
View this book online, via DawsonERA, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
210. 
Cover image for Managing brands : a contemporary perspective
Managing brands : a contemporary perspective
by 
Laforet, Sylvie.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
211. 
Cover image for Logo design love : a guide to creating iconic brand identities
Logo design love : a guide to creating iconic brand identities
by 
Airey, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
of the same name to the printed page. David fills each page of this book with inspiring logos and
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212. 
Cover image for The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder
The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder
by 
Dearlove, Des.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Great Britain.
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213. 
Cover image for Brand management
Brand management
by 
Dall'Olmo Riley, Francesca.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
214. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Brand name products.
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215. 
Cover image for Brand champions : how superheroes bring brands to life
Brand champions : how superheroes bring brands to life
by 
Buckingham, Ian P., 1967-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Case studies.
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216. 
Cover image for The economy of brands
The economy of brands
by 
Lindemann, Jan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
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Affinity Advertising and Publishing.
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